The Role of Social Media in Business - Social Media Marketing
The scope of social media in business - Social media marketing is growing at an alarming speed.
With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before.
No, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive. With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.
By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier. According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
Here are some more social media statistics that prove beyond doubt the importance of social media in business. Your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.
The number of social media-using adults has gone from 7% in 2005 to 69% just ten years later. Social media use on mobile devices is seeing a 30% growth every year. 2 million business today use Facebook advertising for promoting their products and services.
Benefits of Social Media Marketing
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”– Sean Gardner, Forbes #1 Social Media Power Influencer, Keynote Speaker, VP of Digital at the World Communication Forum.
- Effective Brand Recognition
- Increase Brand Awareness
- Improve Audience Insights
- Better Customer Service
- Brand Loyalty
- Customer Engagement
- Increases Conversion Rates
- Advanced audience targeting
- Helps search engine ranking
- Result tracking
- Cost effective
- Enhanced return of investment (ROI)